INFO FROM THE BROCHURE

It is time for senior management at A/E/C firms to lead technology deployment.  Those who set the firm’s business direction must also steer with the best technology available.

Leading the Digital Practice: The A/E/C Firm Manager’s Guide to Information Technology shows you how to evaluate new technologies and manage them once they’re in place. It also explains how to prepare staff members to work in new ways, define new procedures, and clarify workers’ roles in light of technology changes.

Asking the right questions
To take charge of IT for your firm, you need to know which questions to ask—of vendors, consultants, and staff members. The answers to these and many other key questions can determine the success or failure of IT projects:

●  Should you outsource? Outside system integrators can bring hands-on experience and specific technical skills to ensure timely execution of technology implementations. How can you decide whether outsourcing is right for your firm, or for a given project?

●  Is your software vendor your friend? Vendors often channel revenue from established products to finance product development for new markets and customers. Are you your vendor’s cash cow?

●  What will you do in the event of a system failure? What happens if your firm’s partners - Internet service providers, ASPs, and data storage companies - experience technical problems?

Nuts and bolts: Choosing hardware
 Leading the Digital Practice also explains how design firm principals should go about choosing PCs, servers, and other hardware. Should you buy desktops or laptops? How much processor speed and memory are necessary? How can you eliminate server downtime? Should you lease or buy computer equipment? Where do handheld devices fit in? What are the issues in Internet security? 

This guide offers the most comprehensive advice available on how to answer these questions for your firm.

If your firm is embarking on any significant technology project this year, I urge you to order your copy of Leading the Digital Practice as soon possible. What you’ll learn from this guide will help you get the biggest bang for the buck on each dollar you spend on software, hardware, and IT consultants, making it a bargain at only $267.

PSMJ’s latest guide, Leading the Digital Practice, is a compilation of the most up-to-date advice from two experts: 

●  Kristine K. Fallon, FAIA, has devoted her 20-year career to leading design and construction groups in the adoption of information technology.

●  Arleen Boyd has spent an equal amount of time devising A/E/C industry marketing messages and programs for leading technology vendors.

Here’s the bottom line:
 You have nothing to lose and everything to gain by ordering a guide that’s guaranteed to help you better understand and manage your firm’s ever-changing IT
needs. Order your copy today!